Russ Cassell hosts one of The Upstate’s most popular radio programs. Russ shares his opinions on everything from politics to sports to money to... well anything Russ thinks you'll find interesting every weekday morningfrom 8am to Noon.
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How did you get into radio?
In 1974 I met this girl that was working at the student radio station, WSBF. I really thought that she might be “the one”. So, I started volunteering at the station. The girl turned out to NOT be “ the one”… BUT I truly discovered my calling...RADIO….And the rest , as they say, is history.
How long have you been at this station?
I came to WFBC AM/FM on December 1, 1980. I was hired to do the afternoon show and to be the color commentary analyst for the Clemson Tiger football radio broadcasts. In June of 1981, I was promoted to do the morning show and with that I also became the host of the “ TIGER TAILGATE SHOW”. From then until June 1992, I was also the program director, music director, sales manager and station manager. I left to try to buy my own station in Seneca, S.C. but that didn’t work out. In March of 1994, I was asked to come back to WORD as a talk show host and program director.
How long have you lived in Greenville, SC?
All my life. I went to school at Taylors elementary, Northwood middle , Wade Hampton high school, Clemson university. I have raised my family here in the upstate. I have three daughters, one grand daughter, 4 dogs, and a wife that has put up with me getting up at 3:00am for the past 32 years.
Where else have you worked?
WSBF, WEPR, WQOK, WFBC, WORD
What are some community events you are involved in?
S.C. VP Cystic Fibrosis Foundation, The Greenville Association for Retarded Children, Ronald McDonald House, Chairman of the March of Dimes WalkAmerica, The Children’s Miracle Network, The Children’s Hospital of the Greenville Hospital System.
What do you like most about the business?
The challenge of talk radio. Everyday is an adventure. I also enjoy working with so many of our wonderful advertisers and sharing their message with the upstate, so many of them have been with us for decades. But it is really fun working with clients who are new or who are letting us tell their story for the very first time.
What do you think listeners like most about you?
Consistent conservative commentary day after day, year after year, decade after decade. My motto is simply know what you believe and why you believe it, but as I tell our listeners everyday, my only purpose on the show is to make you think.